Brightline Names Little Words Project Presenting Sponsor for Sing-Along Train Experience

MIAMI (Sept. 23, 2024) – Today, Brightline announced Little Words Project will be the presenting sponsor of the upcoming Tay-keover Sing-along-Trains connecting Central Florida to the Big Concert at Hard Rock Stadium Oct. 18-20, 2024. The beloved brand, celebrated for its iconic word bracelets, is adding a Fortnight of fun to the Brightline Orlando Station presented by Orlando Health with bracelet booths for special exchanges on the Sing-Along Train enroute to the show. Leaning into its core values, Little Words Project’s custom-made bracelets spread positivity, kindness and empowerment through meaningful words and the creation of lasting memories for Brightline Tay-Keover Train riders.

 

“Brightline’s upcoming Sing-Along Trains for the Big Concert are among our most popular theme trains to date, connecting and creating memories for fans from the moment they step into the station,” said Barbara Drahl, senior vice president of marketing and commercial strategy, Brightline. “Our partnership with the Little Words Project will further enhance this special experience for fans. Hurry - there are limited tickets remaining!”

 

The first-of-its-kind Sing-Along Trains to The Big Concert will take fans to the hottest concert of the year from Orlando to the Hard Rock Stadium on Oct. 18, 19 and 20. Guests can swap Little Words Project friendship bracelets, capture timeless memories with photo-ops and enjoy curated bites and beverages on the ride to Aventura, where shuttles will connect them to Hard Rock Stadium. Concertgoers can expect themed decor with onboard music provided iHeart Media. DJs from iHeart Media radio stations XL106.7 and Magic107 will also be onboard.

 

“The Little Words Project team looks forward to this collaboration with Brightline, and our bracelets will be a lasting memory of positivity, kindness and empowerment,” said Adriana Carrig, CEO and Founder of Little Words Project. “Together, we’re enhancing the experience for fans into one that is truly immersive and extends beyond the stadium.”

 

HOW TO BOOK

Brightline is offering two ways to ride to The Big Concert:

 

Tay-keover Sing-Along Train Reservation

Limited tickets are still available for fans traveling from Orlando on the Sing-Along to The Big Concert. One-way rides start at $209 for SMART and $309 for PREMIUM. Look for the SING-ALONG TRAIN icon when booking on www.gobrightline.com. For more information and train schedules for The Sing-Along Train to The Big Concert, visit https://www.gobrightline.com/events/swift-train-experience.

 

Hard Rock Connect Train Reservations

Fans traveling from Orlando, West Palm Beach, Fort Lauderdale, and Miami can book the HARD ROCK CONNECT trains to Aventura. These trains offer shuttle transportation from the Aventura Station to the stadium and operate on a regular schedule without the Sing-Along Train takeover experience. For more information and train schedules, visit https://www.gobrightline.com/events/swift-train-experience.

 

Late-Night Trains After The Big Concert

Brightline will also run late-night returns after the shows. Guests should look for the “Early Morning Results” and select the HARD ROCK CONNECT trains when booking their return train.

 

Shuttles to The Event

Guests will be provided with roundtrip shuttle transportation and rideshare options between Brightilne’s Aventura Station and The Big Concert at Hard Rock Stadium – additional fees may apply. The shuttles will operate in coordination with the SING-ALONG TRAINS and HARD ROCK CONNECT train schedules, ensuring a seamless travel experience for fans.

 

F&B IN STATIONS AND ONBOARD

At Mary Mary in Orlando, West Palm Beach, and Fort Lauderdale, guests can purchase beverages served in a glittering disco ball keepsake cup for that perfect aesthetic. Order a Lavender Haze-inspired cocktail, mocktail, or a family-friendly Tay-inspired beverage.

 

Want to make it a Tay-cation? Stay at any participating Marriott BonvoyⓇ location and enjoy a $50 credit toward food and beverages.

 

–GOBRIGHTLINE–

 

ABOUT LITTLE WORDS PROJECT

Little Words Project is on a mission to inspire a kinder world through the power of words. Handcrafted with wearable reminders of self-love and kindness, each Little Word® bracelet is made to be worn, loved, and eventually passed on to someone else who needs it more. To learn more about the original word bracelet brand and the kindness movement behind it, visit www.littlewordsproject.com.

 

ABOUT BRIGHTLINE

Brightline seamlessly connects travelers to top destinations and major events between Central and South Florida. Brightline seamlessly connects travelers to top destinations and major events between Central and South Florida. Brightline is recognized as one of TIME100’s Most Influential Companies of 2024. It is also recognized by Inc. 5000 Regionals as one of the fastest-growing private companies in the Southeast for 2023 and is one of the World’s 50 Most Innovative by Fast Company in 2024. Brightline offers a guest-first experience designed to reinvent train travel and take cars off the road. The company plans to bring its award-winning service to additional city pairs and congested corridors across the country that are too close to fly and too long to drive, with immediate plans to connect Las Vegas to Southern California. For more information, visit www.gobrightline.com and follow us on Facebook, Instagram, and X.

 

Media Contact

Mike Hicks
mhicks@bltrain.com