October 22nd, 2024
BRIGHTLINE ASSIGNED IATA DESIGNATOR CODE "BE", ENABLING SEAMLESS INTEGRATION WITH GLOBAL AIRLINES AND TRAVEL AGENCIES
MIAMI, October 22, 2024 – Brightline, seamlessly connecting travelers to top destinations and major events between Central and South Florida, is proud to announce that it has been assigned the designator code "BE" by the International Air Transport Association (IATA). This milestone will enable Brightline to expand its reach through interline and codeshare arrangements with airlines worldwide, while also simplifying sales through travel agencies and tour operators via Global Distribution Systems (GDS).
The IATA designator code is a critical step for Brightline as it integrates further into the global travel ecosystem. By using the "BE" code, Brightline can be listed alongside airlines in booking systems, allowing customers to seamlessly plan and purchase combined air and rail journeys. This functionality will enhance connectivity between Brightline’s stations in Florida and key destinations served by partner airlines.
Expanding Connectivity and Convenience
The designation offers several important benefits:
- Interline and Codeshare Partnerships: With its IATA code, Brightline can now engage in interline and codeshare agreements with airlines, creating a seamless booking experience for passengers who wish to travel from one destination to another using both air and rail.
- Global Distribution System (GDS) Participation: The "BE" code allows Brightline to be available in GDS platforms used by travel agencies and tour operators around the world, making it easier for customers to book combined travel options.
- Simplified Travel Booking: Customers will be able to see and book Brightline journeys directly through airline and travel agency platforms, offering a smooth and convenient way to plan their entire trip.
“With our new 'BE' code, we are expanding our network to provide travelers with greater flexibility, connectivity, and convenience” said Travis Christ, Chief Commercial Officer of Brightline. “Brightline is becoming a key component of the multimodal travel experience in Florida, helping customers get where they need to go, whether it’s connecting with a flight at Orlando International Airport or enjoying a quick journey to South Florida. We look forward to working with our airline partners, travel agencies, and tour operators to make travel simpler, easier, and more connected.”
This achievement underscores Brightline’s commitment to redefining modern travel by linking major destinations across Florida, and now, connecting to the global network through partnerships with airlines. With the "BE" code, Brightline will make it easier for travelers to move seamlessly between air and rail, enhancing travel options and accessibility for passengers worldwide.
ABOUT BRIGHTLINE
Brightline seamlessly connects travelers to top destinations and major events between Central and South Florida. Brightline seamlessly connects travelers to top destinations and major events between Central and South Florida. Brightline is recognized as one of TIME100’s Most Influential Companies of 2024. It is also recognized by Inc. 5000 Regionals as one of the fastest-growing private companies in the Southeast for 2023 and is one of the World’s 50 Most Innovative by Fast Company in 2024. Brightline offers a guest-first experience designed to reinvent train travel and take cars off the road. The company plans to bring its award-winning service to additional city pairs and congested corridors across the country that are too close to fly and too long to drive, with immediate plans to connect Las Vegas to Southern California. For more information, visit www.gobrightline.com and follow us on Facebook, Instagram, and X.
Media Contact
Mike Hicks
mhicks@bltrain.com