BRIGHTLINE ROLLS-OUT NEW DIGITAL EXPERIENCE AHEAD OF EXPANDED FLORIDA SERVICE

MIAMI (July 26, 2023) – Brightline, the only provider of modern, eco-friendly, intercity rail in America, has unveiled a new digital experience for guests featuring a redesigned website and native mobile app available for iOS and Android devices. The enhanced guest journey is driven by a cutting-edge backend system, modern and intuitive design, and multiple additional upgraded features. Introduced ahead of expanded service connecting Miami and Orlando, the new digital journey transforms the booking process into a fast, dependable and frictionless system. 

 

“Our new web and app platform is part of a technological evolution that provides seamless connectivity, personalized experiences, and convenient and efficient travel through the state,” shares Kevin T. McAuliffe, chief technology and digital innovation officer for Brightline. “These enhancements are designed to connect the guest’s digital experience with their on-board and in-station guest experience our brand is known and loved for.”

 

All guest information, including tickets and monthly passes, will automatically be migrated to the new system to ensure a seamless experience. 

 

Key Features of the new Brightline Digital Experience 

 

Design: Based on Guest Feedback

Drawing on insights from hundreds of guest studies and over a thousand hours of design research,  an intuitive interface has been crafted, making it easier than ever to book the Brightline journey. 

 

New Native App and Redesigned Website

The refined architecture will offer guests an entirely new look that feels more intuitive with native iOS and Android prompts within the app. 

 

Speed to book

The new Brightline native app will ensure lightning-fast performance, reliability and added security. The new seamless booking experience allows guests to book their ticket in half the clicks. 

 

Offline ticketing

One feature of Brightline’s native app is ticket accessibility is now available offline. Guests no longer need to worry about being connected to Wi-Fi to scan their tickets. Simply book a ticket in advance, and the mobile app will be ready and accessible whenever and wherever needed. 

 

Powered by Sqills

Brightline’s new mobile ticketing platform is powered by S3 Passenger, the inventory, ticketing, and reservation system offered by Sqills, a Siemens Mobility subsidiary. After VIA Rail, Brightline is the second Siemens Mobility customer in North America to invest in Sqills’ S3 Passenger.

 

Tickets now on sale

Guests can purchase tickets for service between Orlando and South Florida (Miami, Aventura, Fort Lauderdale, Boca Raton, West Palm Beach) from September through early 2024 at gobrightline.com or by downloading the app. Brightline will offer one-way SMART fares starting at $79 for adults and $39 for kids and one-way PREMIUM fares start at $149. Groups of 4+ automatically save an additional 25 percent on SMART fares. For more information on Brightline Orlando, visit www.gobrightline.com/Orlando. 

 

About Brightline  

Brightline is the only provider of modern, eco-friendly, higher-speed rail service in America. The company currently serves Miami, Aventura, Fort Lauderdale, Boca Raton and West Palm Beach, with its Orlando Station beginning service in Summer 2023. Brightline was recognized by Fast Company as one of the Most Innovative Companies in Travel and included in Condé Nast Traveler’s 2023 Hot List for the best new ways to travel. Offering a guest-first experience designed to reinvent train travel and take cars off the road, Brightline plans to bring its award-winning service to additional city pairs and congested corridors across the country that are too close to fly and too long to drive, with immediate plans to connect Las Vegas to Southern California. For more information, visit www.gobrightline.com and follow us on Facebook, Instagram, and Twitter.

 

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Media Contacts

Vanessa Alfonso, Director of Media Relations

vanessa.alfonso@gobrightline.com